Effective Organizations Build Resiliency; Capitalize on Failure

How many times have we seen professional athletes come back from serious injury only to perform even better than they did prior to the injury? Think about Minnesota Vikings running back, Adrian Peterson, who suffered a season ending ACL/MCL knee injury on December 26, 2011. Peterson fought back to start in Week 1 of the 2012 NFL season and ultimately finished just nine yards short of breaking Eric Dickerson’s single season rushing record!

There is something about adversity that, for champions, increases desire to succeed rather than desire to give up.

The same is true for highly effective organizations, i.e. they are resilient. They bounce back from significant (even catastrophic) events to resume the same or even better performance than they had prior to the adversity. They use the adversity as a catalyst to innovate and improve.

Break Through or Break Down

Why do some organizations demonstrate resilience while others collapse in the face of adversity? The simple answer to this question is that the resilient have already created a culture based on the characteristics that we have been discussing throughout this 2013 newsletter series. Resilience is not a characteristic that can stand alone, but rather is the result of creating an environment of effectiveness that can not only withstand adversity, but can improve because of it.

Let’s review the other 10 characteristics of an "Effective Organization" in light of what they mean for resiliency.

1. Clearly define and communicate mission, goals, values, and expectations.

• In the face of adversity, resilient organizations stay true to their purpose, but not necessarily to their strategy.
• That is, they find another way to achieve their reason for existence rather than stubbornly adhering to the way they have done it in the past.
• In other words, they innovate.

2. Align all aspects of the organization including people, systems and processes.

• In the face of adversity, resilient organizations re-align the organizational components with the new strategy.

3. Model and develop Facilitative-Relational Leadership throughout the organization.

• Leadership style doesn’t change because of difficulty, rather it becomes even more manifest.
• In the face of adversity, facilitative-relational leaders actively solicit ideas from team members in an attempt to identify the most effective tactics and to increase commitment from those required to implement those tactics.

4. Hold everyone accountable with both positive and negative consequences for results.

• Resilient organizational leaders understand that accountability, not blame is the key to improvement and success.

5. Build a collaborative and empowered environment based upon teamwork.

• Just as in the “good” times, “hard” times require that people work together and make judicious and timely decisions for success.
• Organizations that already have this type of environment are more likely to weather difficult situations.

6. Tolerate appropriate risk taking and learn from both success and failure in an attempt to be innovative.

• Effective organizational leaders understand that while implementing a new or modified strategy there will be risks and that there will be both successes and failures.
• They also understand the need to learn from failure and to celebrate success.

7. Focus on meeting customer expectations and needs.

• Customer focus is essential to success all the time, but especially in the face of adversity.
• Understanding the customer's perception of the organization's response to that adversity is critical to both the development and implementation of the new strategy.

8. Create a culture based on honesty, integrity and mutual respect.

• It goes without saying that trust is the basis for success and organizations that have it are much more likely to succeed in the face of adversity than those who don’t.

9. Identify meaningful measurements and timely feedback.

• Strategy change often requires different measurements to determine how the strategy is working and likewise requires feedback to determine whether change is required moving forward.

10. Insist on open communication throughout the organization.

• It is very easy to become focused when times are tough and to forget to communicate, but resilient organizations are diligent in increasing communication when faced with adversity.
• Leaders understand that failure to communicate will create an environment of “guessing” and much of the time that guessing is wrong and counter productive.

What's the point?

Organizations that are effective in the good times are much more likely to have created a culture that will respond effectively to adversity. There is a good chance that they will become even better because of the adversity. Those organizations that are not effective in the good times will be much more likely to fail when the times get tough.

Consequence Predictability and Results

Have you ever worked for someone whose reactions were unpredictable? One day they were giving positive feedback for success and the next day they were dressing you down for the same results? How did/would that make you feel? What impact would that have on your desire to achieve good results? For most of us the lack of predictability would create a reduction in motivation to succeed and show initiative. Research has shown that lack of predictability of consequences increases stress and that increased stress, beyond a certain point, reduces the ability of individuals to perform. When we know what to expect, we are less stressed and more likely to put out the effort required for success. Although we might not appreciate a “knit-picking” boss, we can live with it (for a while), if we know that it is his/her style and it is predictable. We all prefer working for someone who provides consistent positive feedback for success and consistent input (redirection) on how to be more successful when we fail.

It is always better to hold people accountable for their results in a predictable and consistent manner. As always, we recommend fair evaluation of results followed by consistent/predictable positive feedback for success and consistent/predictable redirection of actions that have led to failure.

By the way, parents, this goes for your children, too. They need to know that they can expect appropriate, consistent and predictable consequences when they succeed and when they fail.

Effective Organizations Insist on Open Communication throughout the Organization

While it can certainly be argued that revenue is the “life blood” of an organization, it can also be argued that communication is the Central Nervous System (CNS). Just as with the human body, without a functioning CNS the blood will not flow. The CNS (effective communication) creates a connection with every component of a healthy, effective organization and allows the individual components to function as a whole. My physician friends could probably find holes in my analogy, but I think it makes the point that without effective, open and flowing communication throughout the entire organization there will be a higher probability of system failure. Leaders of effective organizations understand the critical importance of open, clear and flowing communication to the success of their organizations and they insist on it.

For 30+ years we have asked our students in both management and communication courses to tell us why they think communication is so important and we always get responses like the following:

• You can’t get good results without it.
• It is central to being both efficient and effective.
• You can’t have a high level of job satisfaction without it.
• It is the key to providing quality products and services.
• It is the key to creating a safe workplace.
• It keeps everyone going in the same strategic direction.
• It is critical to healthy relationships.
• It is critical to happiness.

...just to name a few. The value of open communication has been easy enough for our students to identify, but experiencing those benefits requires intentionality -- at the individual and organizational level.

Hardware & Software

Open communication involves the flow of information between departments and individuals that is required to achieve the results needed for organizational success. To accomplish this, effective leaders put in place the communication hardware needed within the organization. Highly effective organizations also provide the necessary communication software in the form of training to utilize the hardware and to deal effectively with the conflict that can arise in the normal flow of everyday work life.

Conflict

Effective leaders know that conflict, if handled well, can lead to innovation. They also know that if conflict is not handled well it can lead to organizational failure. They know that when people are not talking, they are usually “guessing” about the intent behind the actions of other people and that those guesses are usually negative and thus conflict producing. So to deal with the conflict before it can create failure, they teach team members to:

• stop the guessing
• ask to determine true intent
• and then resolve the conflict in a mutually beneficial manner.

If you have attended either our SafetyCompass® or PerformanceCompass® training, you will recognize this as the SAFE process for dealing with any form of failure. This applies to dealing with unsafe actions, but it also works when dealing with conflict.

What's the point?

Understanding that our bad guesses can lead to closed communication is the first step to helping to open up communications within an organization. This process is what “open communication” is really all about.

Unsafe Behavior Is a Downstream Indicator

At first glance, the suggestion that behavior is a “downstream” indicator may seem ridiculous, because in the world of safety and accident prevention, behavior is almost universally viewed as an “upstream or leading” indicator.  The more unsafe behaviors that are occurring, the more likely you are to have an undesired event and thus an increase in incident rate (downstream or lagging indicator).  This view is the basis for most “behavior based safety” programs.

Over the past few years, however, there has been a great deal of research in the area of human factors which suggests that there are variables much more upstream than behavior that can help us decrease the chances of an incident.  The human factors approach views an individual’s behavior as a component of a much more complex system which includes contextual factors such as social (supervisory and peer) climate,  organizational climate (rules, values, incentives, etc.), environment climate (weather, equipment, signage, etc.), and regulatory climate (OSHA, BOEMRE, etc.).  Individuals work within these climates, evaluate action based on their interpretation of these climates and then act based on that evaluation.

Research has shown that individuals, for the most part make rational decisions based on the information that they have at their disposal in the moment.  If an individual “understands” that her boss really rewards speed, then she is more likely to pick up speed even if she is not capable of working at that speed and thus increases the likelihood of having an incident.  While speed of performance is a behavior, it is the result of the person’s knowledge of the demands of the climate and is therefore a downstream indicator.  Evaluating and impacting the climate is thus more upstream and should be the focus of our intervention programs.  When we can impact the decision making process (upstream) we can have a much better chance of creating safe/desired behavior (downstream).

Effective Organizations Identify Meaningful Measures and Provide Timely Feedback

There is an old saying in management circles that “you won’t predictably get what you don’t predictably measure”. Likewise, “you can’t measure what you don’t define.” Effective organizations do both.....they define and measure. In Effective Organization Characteristic #1, we discussed how effective organizations communicate not only mission, goals and values, but also performance and results expectations as a means of providing a clear definition of what results are expected. This definition and communication of expectations occurs throughout the organization, from top management down through the front lines.

Individuals must understand how their performance fits into the overall performance of the organization and what specific results are required for that to occur. This requires that managers and supervisors make sure that their employees understand those expectations through regular and effective dialogue. While definition of expectations is absolutely required for effectiveness, measurement of and feedback concerning performance is also critical for success of both the individual and the organization.

Measurement

Measurements can be either qualitative (no numerical value) or quantitative (based on numerical value). Most organizations use both, but those that are highly effective focus decision making on quantitative measurements of performance. They identify particular measurements that are associated with achievement of their objectives and monitor those measurements over time. These measurements are often referred to as “Key Performance Indicators (KPI)” because they are central (Key) to evaluating the effectiveness of various efforts, both at the individual and organizational levels.

Leading & Lagging Indicators

Performance measurement can, and should focus not only on the output (results), but also on the process of achieving that output. Effective organizations actually focus more on what are referred to as “Leading Indicators” associated with the process than they do on “Lagging Indicators” associated with the output. They are obviously interested in final results but they understand that the success of the process is directly related to the success of the output.

For example, when attempting to impact safety performance, effective organizations measure Leading Indicators such as frequency of engaging in specific unsafe behaviors and frequency of intervention by another person when observing a person engage in an unsafe action. These Leading Indicators are related to Lagging Indicators such as Total Recordable Incident Rate (TRIR).

These effective organizations find that reducing unsafe behavior through intervention by another person leads to the desired reduction of TRIR and thus are better measurements of safety performance than TRIR. The key is to evaluate the result desired and the process for achieving that result with the use of KPI’s that are meaningfully associated with that result from both a leading and lagging perspective.

Feedback

If no one knows the results of the measurement, then the measurement will have no effect on future performance. It would be like trying to adjust your speed in an automobile to the legal posted speed without looking at the speedometer. You might get close but you would probably not be as close (effective) in driving the speed limit as you would if you monitored your speed quantitatively.

Effective organizations identify methods for allowing employees to get regular and predictable feedback on performance (KPI’s) for both personal and organizational performance. In Effective Organization Characteristic #4, we discussed how effective organizations hold people accountable for results in the sense of “accounting” for and understanding why those results were achieved. This accounting requires both measurement of performance and feedback about the results of that measurement.

Feedback, as with accountability, does not require the application of a consequence (either positive or negative), however a consequence may be associated with the feedback as appropriate. For example, when you monitor your speedometer while driving there is not always a consequence unless you happen to be speeding and a police officer is also monitoring your speed. Your measurement (monitoring) may, however, result in a correction to the legal speed prior to a ticket.

What's the point?

This is what effective organizations do. They monitor performance at all levels and provide appropriate, quantitative, predictable feedback that will lead to the best performance and results possible.

4 Keys to Effective Listening that Maintain Mutual Respect

“Respect” does not necessarily mean to admire or even to like the other person, but it does mean to see the other person as worthy of special consideration. Mutual respect therefore means to be considerate of each other as a means of building trust. The primary way that we show respect is through the way that we listen to the other person and the way the other person listens to us. There are four keys to effective listening that impact the perception of respect.

1. Look like you are listening. It has been said that up to 80% of what you communicate about your interest in what the other person is saying is carried by the way you look. This includes appropriate eye contact, facial expression, body posture, arm position, etc. If you don’t look like you are interested and that you are really listening, then the other person is very likely to feel that you aren’t and that is communicated as lack of respect. You may be listening but failure to look like like you are listening is almost always viewed as lack of respect.

2. Ask clarifying questions. One of the quickest ways to demonstrate disrespect is to interrupt the other person with comments or judgement about what they are saying, but interrupting to ask a clarifying question communicates that you are listening and that you care about really understanding what the other person is saying.

3. Paraphrase to demonstrate your desire to understand. Paraphrasing is not repeating back exactly what the person said but rather your understanding of the meaning behind what they said. This, like clarifying questions, indicates that you are interested in truly understanding both the content and intent behind their message and in doing so, it demonstrates respect.

4. Apologize when you are disrespectful or perceived to be disrespectful. Sometimes we say things that are either clearly disrespectful or could be viewed to be disrespectful by the way we said it. In such cases it is appropriate to apologize. We suggest that you use a “do/don’t statement” such as “I am sorry I came across that way. I certainly don’t intend to be disrespectful, and I really do want to make sure that I understand what you are saying.”

Effective Organizations Create a Culture Based on Honesty, Integrity, and Mutual Respect

Our 2013 Newsletter Series examines the Top 11 Characteristics of "Effective Organizations". To qualify for this distinction, an organization must not only meet its stated goals and accomplish its stated mission, but the mission and goals must be ones that people would want to invest in and/or participate in because they bring superior value to not only the individual, but also customers and society in general. So far we have seen that an Effective Organization:

#1 -- clearly defines and communicates mission / goals / values / expectations

#2 -- aligns all aspects of the organization including people, systems and processes

#3 -- models and develops Facilitative-Relational Leadership throughout the organization

#4 -- holds everyone accountable with both positive and negative consequences for results

#5 -- builds a collaborative and empowered environment based upon teamwork

#6 -- tolerates appropriate risk taking and learns from both success and failure in an attempt to be innovative

#7 -- focuses on meeting customer expectations and needs.

This month we will look at how an Effective Organization:

#8 -- creates a culture based on honesty, integrity and mutual respect.

Honesty & Integrity

Let’s start our discussion by focusing first on honesty and integrity. What does it mean to have a culture based on honesty and integrity? We tend to think of honesty as “telling the truth” and integrity as “doing what you say you will do”. I once heard someone define integrity as “doing what is right even when no one else is watching” and I think that is a really good working definition of the term.

Have you ever worked with someone that you didn’t trust because that person told you one thing and did another? Maybe it only happened on one occasion, but sometimes it only takes one violation of trust to create distrust. As a customer, have you ever been promised one thing, but gotten something else? How did this make you feel about patronizing that company again?

Effective organizations are built on a foundation of honesty and integrity because their leaders know that this creates an environment of trust both within the organization and with those that do business with the organization. Leaders know that the willingness of their employees to follow them and of customers to patronize them is determined by the level of trust that those employees and customers have in them.

These leaders also know that this is a result of a history of them meeting expectations that have been clearly articulated and communicated. In effect, this creates an environment where employees are willing to follow leadership because they can predict outcomes.....an environment where customers are willing to pay money for goods or services because they can predict outcomes.

Moral & Ethical Behavior

Honesty and integrity also require moral and ethical behavior as a component. These concepts are difficult to define, but at a minimum include a set or code of accepted values and principles that follow not only legal requirements, but also take into consideration the impact that decisions have on others, both internally and externally. Honest people and organizations are those that are seen to consistently and predictably abide by society’s accepted code of morality and ethics even when faced with the opportunity to violate that code. Unfortunately, history is full of examples of people and organizations that have violated society’s legal and moral code. Fortunately, leaders of effective organizations do not usually appear on that list.

Mutual Respect

Effective organizations also attempt to create a culture based on “mutual respect”. Mutual respect is an outward and reciprocal regard for the dignity of another person. It is demonstrated by the way two or more individuals interact, especially when communicating with one another. It involves an attempt to understand the views and feelings of another person and the other person doing the same in return. It involves not only attempting to understand views and feelings, but doing so in a manner that communicates interest through the way we look (body language), what we say (our words) and how we say it (tone of voice). Mutual respect does not mean always agreeing with, or even liking others....it means ensuring mutual opportunity to express views while maintaining one's dignity. Failure to engage in mutual respect very often leads to friction, conflict, and ultimately organizational (and even personal relationship) failure. If you don’t believe this, just Google “divorce attorneys” and see how many hits you get!

What's the point?

Our introductory definition of "Effective Organizations" makes the case for honesty, integrity and mutual respect -- bring superior value to not only the individual, but also customers and society in general. While value is most easily seen from a financial perspective, it is most clearly felt by internal and external customers in the way they are treated -- especially when nobody is looking.

Why Rule Breaking Makes Sense

Complexity & Rationality Why do employees decide to break the rules?  Do it their way?  Resist change?  It doesn’t make any sense!

It can be frustrating, and often perplexing, when employees fail to adhere to company policies and procedures, especially when those policies and procedures are in their best interest. There is a useful way to think about this issue: What employees do makes sense...to them; but the complexity of work environments makes it hard to understand why it makes sense to them.

We live and work in complex environments. It helps to think of our environments as systems with overlapping and interacting components - including people, things, rules, values, etc. - which are, in turn, complex sub-systems. One of the principles of complex systems is that the “people” component tends to respond only to the limited information that they are presented with locally. We make decisions based on our knowledge of what makes sense at the local level, which is called “local rationality”.

The policies and procedures contained in the corporate manual are only influential if they are brought to bear on the daily lives of people in the workplace. If those policies and procedures only exist in the manual and are not made a part of the local workplace, then they don’t exist in reality and will not have an impact on performance. They will lack influence.

Companies have policies and procedures for a reason - to create good, reliable results; so it is the responsibility of supervisors to bring those policies and procedures to life in the workplace. By intentionally incorporating formal policies and procedures into the “local” work environments of employees - through conversation, feedback, modeling, etc. - supervisors make it “rational” to follow the rules.

Effective Organizations Focus on Understanding and Exceeding Customer Expectations

If you work in an organization, you have customers. Your coworkers are your “internal” customers and their performance in many instances is dependent on your performance and support.

If you sell anything (product or service), the people who pay you are your “external” customers and their willingness to continue paying you is dependent on their perception of the value that you provide.

Both internal and external customers are important to success and leaders in effective organizations understand this.

Customer Service

Customer service is what you do to meet or exceed customers' expectations in an attempt to create customer satisfaction both internally and externally.

Many of The RAD Group’s external customers are in the service business and everyone of them has a stated objective of providing “service quality” to their customers. When we ask them to define their customers' views of service quality, they often hesitate and say that they really haven’t asked them.

If service quality is a significant component of customer satisfaction, then it would seem that understanding the customers' expectations in this realm would be critical to success.

"Because Knowing is Half the Battle!"

So the first step to customer satisfaction is to understand the customer's expectations, but how?

It’s really pretty simple, Ask and Listen!

The asking part can be done either informally, in conversation with the customer, or formally through surveys. I don’t know about you, but it seems that every time I buy something at a store, the cashier circles a web address for me to complete a customer satisfaction survey for a chance to win something. These organizations know that if they don’t understand what drives me to buy from them, they will have less chance of meeting my expectations and I will most likely take my business somewhere else.

How many times have you been in a restaurant and had your server stop by your table to see if you need anything or if the quality of the food met your expectations. They are simply asking to understand customer expectations. They also know that you feel valued (and consequently more satisfied) when your opinion is valued.

Don't Listen for Validation

The listening part is also really pretty simple, but many times difficult to execute. If your objective is to get validation that what you are doing is correct, you will probably stop listening to criticism and only focus on positive feedback.

Effective organizations know that the opportunity for improvement lies in the criticism and not in the positive feedback. When they get criticism, they take that opportunity to explore even deeper to determine what is causing the failure to meet expectations.

Train Employees to Value Feedback

Effective organizations don’t leave customer service to chance, but rather train employees on how to meet or exceed customer expectations.

At a minimum they teach their employees to be Helpful, Courteous and Knowledgeable. Really effective organizations teach their employees how to monitor customer perceptions through Observation and then how to Ask and Listen.

Deal Effectively with Complaints

Effective organizations also teach employees how to deal effectively with complaints.

They teach them that complaints are simply a symptom of failure to meet expectations and that exploration of the complaint is an opportunity to improve their service or product in the future. This means more success for the individual and for the organization.

What's the point?

Effective organizations don’t stop with simply meeting customer expectations, they “Go the extra mile” and, where possible, attempt to exceed those expectations. But they also understand that exceeding expectations starts with understanding those expectations in the first place.

Effective Organizations Tolerate Acceptable Risk and Learn from Success & Failure in an Attempt to Be Innovative

Risk is a natural part of life. Just about every decision that we make has some level of risk associated with it. Some risk is inconsequential, such as the decision regarding the color of the shirt that you decided to wear this morning. On the other hand, some risk can have significant impact on you and those with whom you associate, e.g., whether you ask a specific person to marry you or not. We start taking risks from a very early age and if we didn’t, we would probably never learn how to walk! Without some level of risk, things would never change or improve and effective leaders understand this.

Do You Value Initiative?

We often ask our Performance Management course participants whether they would rather have employees who show initiative or those who just do what they were told to do. They always respond with “I want employees who show initiative”.

But initiative is a form of risk-taking because the decision that the employee makes could be wrong and negatively impact desired results.

Clarify "Appropriate Risk"

Effective leaders are careful to clarify what they mean by “appropriate” risk taking and consistently encourage both initiative and innovative thinking while helping employees understand what is appropriate by helping them understand the potential results of both failure and success.

Understanding Context

We work with many organizations to help them improve performance and especially safety related performance. We know that the decisions that people make, both safety and non-safety related are driven by their understanding of contextual factors including themselves, others, the environment and the organizational systems.

Local Rationality

We have discussed before in other newsletters and articles the concept of “local rationality” in that our decisions make sense to us given our interpretation of the context and the associated risk. For example, we may make a decision to forego wearing safety glasses because we are being rushed by our supervisor to get the job done quickly and safety glasses are not readily available. We accept the risk of possible injury because the risk of displeasing the boss is seen as greater in the moment (local rationality).

Creating a New Context

Effective leaders attempt to create contexts that control factors (pressure to rush) that can lead to poor decision making (not wearing safety glasses) while increasing the chances of effective and even innovative decision making (coming up with a plan to both wear safety glasses and get the job done quickly).

They do this by encouraging active dialogue about the workplace (context) and ways to improve that context to encourage employees to take initiative (appropriate risk taking).

Contextual Analysis

Effective Leaders evaluate why both success and failure occur within the organizational context and do so without assuming poor motivation as a starting point. (See May newsletter for further discussion of contextual analysis and accountability).

What's the point?

Effective Organizations are filled with individuals who make good decisions about acceptable risk (initiative) because their leaders have created an organizational environment (context) that assists in that decision making.

Championship Teams are the Result of 5 Critical Factors

Before starting a career in oilfield operations and ultimately consulting, I was fortunate to coach ten high school football and baseball teams to state championships. As I look back at what made us successful as sports teams and then start to look at the very successful business teams I have been fortunate to serve on, I notice a trend.  They both have the same five critical factors necessary to be successful.

1. Great teams set high goals. We never set a goal to win X number of games, we always set a goal to win the championship. In business, we never set a goal to be average, rather we set goals that would create a competitive advantage for our team and company.
2. Great Teams hold themselves accountable. As we have stated before, accountability does not mean punishment. We must focus on three things for which we must hold all team members accountable:
   • expected behaviors related to how team members respond to one another
   • continuous process improvement to reach higher and higher objectives
   • tasks done on time and done right.
3. Great teams talk through tough issues. Team members do not always agree on everything and at times don’t even get along. To help with these “bumps in the road”, great teams must show respect to all team members, focus on the goal and collaborate for success. Dr. Stephen Covey once said “It is not my way or your way it is a better way” that is the essence of collaboration as you check your ego at the door and focus on the goals and objectives set out from the start. (Check out the latest Newsletter on Collaboration and Teamwork).
4. Great teams connect their work with the other teams in the company. They understand that the Company as a whole is the total team and that its success is based on the success of all the teams that support and deliver that success. Knowing this, they will then support and contribute to other teams as necessary and share knowledge and results throughout the organization.

Great teams believe in their mission/goals. A Gallup Poll released June 11, 2013 indicated that only 30% of workers are engaged at the workplace and that the vast majority do just enough to get by. Great teams get their teammates to understand how their efforts impact the team and company and ultimately get them to buy-in. They know that to motivate the employee to a top level of performance they must align sub-team goals with the goals of the overall team.

Let’s look at these 5 critical behaviors through the lens of one of the more underrated American sports team. The San Antonio Spurs have quietly built a dynasty of sorts. No, they may not be the Celtics of the of the ‘60s that won 8 in a row and it’s not the Bulls of the Michael Jordan era, but they are great in their own right. No, they didn’t win the World Championship this year, but they did take a far superior team (on paper) to 7 games and they have 4 championships since 1999.

This is what is amazing about the run the Spurs have been on over that time, they are ALWAYS overmatched on paper. If you simply compared the talent of the players, the Spurs are almost always on the short end of that stick. Sure they have Tim Duncan, Tony Parker, Manu Ginobili, and had David Robinson. These are all names that the casual fan has heard at some point, but they may not have heard of them if they hadn’t played for the Spurs. Ginobili and Parker look more like law partners than world class athletes and the two big men quite honestly are closer to Will Purdue than they are Wilt Chamberlain. So how do they win? How have they continued to be so successful?

Look back at our list of 5 critical factors and imagine what it must be like to be on that team and playing for a leader like Greg Popovich. Do you think each team starts with the goal of winning a World Championship? Do you think the coaches hold the players accountable to their actions and performance, as well as the players to other players? Do you think they deal with tough issues that arise over a grueling 82 game schedule? Do you think the front office, medical staff, coaches, players, etc. all have the same mission and vision for the organization? Do you think that the entire organization has bought into this vision? If you answered “yes” to all of these questions then you see what an incredibly functional team must look like. The other side of that coin must look like the Dallas Cowboys, but it pains me far too much to discuss that disfunction in this blog.

Effective Organizations Build a Collaborative and Empowered Environment Based upon Teamwork

Highly effective organizations are composed of highly effective teams. Leadership in these highly effective organizations are intentional in the development of those teams and utilize two key tools to aid in this development: Collaboration and Empowerment.

Collaboration

A collaborative environment is one in which members work together to solve problems and to create and implement new ideas. It is based on the notion that through the sharing of ideas and effort, other, better ideas and results can be attained. Additionally, it is based on the notion that common purpose (i.e., the achievement of better results) and shared respect for one another will lead to unselfish contribution and support of and from other team members.

In a collaborative environment, team leaders make sure that objectives are clearly stated and understood by all team members and that shared respect is always present. If disrespect occurs, these leaders are quick to address the issue, determine the cause and re-establish an environment of shared respect.

Team leaders are also quick to recognize the combined efforts of their team members and reinforce those efforts. Collaboration is really the opposite of competition because in collaborative efforts everyone is a “winner” and no one is a “loser”, whereas in competition their is always a winner and a loser. In competitive environments the tendency is for the loser to either become less motivated to participate, or more motivated to “get even”, neither of which leads to better results.

Collaborative teamwork is like basketball where “assists” are just as important as shooting because without the assists, the shots will be less likely to score points for the team.

Collaboration also increases “ownership” by team members because each one has input into the process and thus “owns” a piece of the effort and the result.

Empowerment

Within these collaborative environments, leaders empower their employees and teams by giving them the opportunity to take initiative and make decisions without “getting permission” first.

Empowerment is based primarily on “trust” that the empowered person will make a decision that is in the best interest of the team and one that will achieve the stated objective.

Empowerment is always relative to the ability and motivation of the individual being empowered. It is based on the understanding that the empowered person has the knowledge, skill, motivation, etc. to make the “right” decisions and execute effectively on those decisions.

Empowerment does not mean “lack of accountability”. Remember our discussion of this topic in our May Newsletter (Effective organizations hold everyone accountable for both positive and negative results). If failures do occur, empowering leaders do not automatically assume that the failure was a result of poor motivation, but rather assumes that the person gave his or her best effort and then explores for the “real” cause(s) for the failure.

If the failure was motivational, then the leader attempts to understand the factors underlying the lack of motivation before attempting to motivate the person. If the failure is not motivational, the leader then works with the person to develop a plan to prevent the failure from occurring again. Failure is seen as an “opportunity” to improve and reduce the chances of additional failure going forward. It is never seen as an opportunity to lay blame.

What's the point?

Empowered employees have a greater sense of satisfaction in their work, a greater sense of ownership and an increased willingness to work together. Ownership increases the likelihood that the employee will exert the effort necessary to achieve success.

6 Steps to Effective Accountability

“Hold them accountable for their performance!” This is an often repeated and seldom understood mantra in today’s workplace. Accountability is a critical aspect of the very best organizations, but there is a significant distinction in the way the best approach it. First and foremost, the very best do not equate accountability with punishment. But if accountability is not just punishment, then what is it?

Accountability can be viewed as a 6-step process which, if applied correctly, will create an environment where people will willingly receive feedback and see the process as constructive.

1. Set clear expectations

Never expect results that you haven’t clearly communicated to your employees. If you expect them to perform in a certain manner, you must first communicate that expectation to them. Keep in mind that almost every employee wants to please the boss and experience both organizational and personal success. They can’t do this if they don’t know what is expected of them.

2. Compare results to expectations

When possible, quantitative metrics should be in place for every desired result. These metrics should assess the relationship between the actual result and the result that was expected. If the metric shows success then positive feedback is in order. If, however, the metric indicates a gap, or failure, then move to step #3 with intentional curiosity as to why the gap exists.

3. Account for the “why” behind failure to meet expectations (Don’t assume poor motivation)

I once had a young engineer who was just starting his career ask for the best tip I could give him as a future manager. I told him that he must be curious and a great diagnostician. Human failure is seldom the cause of anything, rather it is almost always the result of something. If you have found a gap between expectations and performance, you should work with the employee to find out what caused it. The vast majority of the time we find out it is something within the work system that caused the gap to occur and not that “they just didn’t care or work hard enough”. Remember that humans work in incredibly complex and dynamic systems and often the consequence of that complexity is human failure. Examine the context (Self; Others; Surroundings; Systems) that the person was in and which aspects of that context impacted performance. Don’t start by assuming that personal motivation is the cause. If you do, you will most likely create defensiveness and fail to find the “real” cause behind the failure. Objectively evaluate all possibilities before finalizing your conclusion. Remember, accountability literally means to “take an account” of what caused the failure.

4. Find a fix so that the person can be successful in the future

Once you have diagnosed the cause of the failure, put a fix into place to eliminate the cause. This could be training or mentoring if knowledge or skill is missing, new equipment if failure is the result of not having the correct resources for success, contractual changes with your clients if there is incentive to rush or take short cuts, or a multitude of other fixes. Just remember that the fix should affect the cause of the actual gap, not just punish the person who failed. If progressive discipline (punishment) is in order, move to step #5.

5. Apply negative consequences appropriately

Yes, sometimes punishment (progressive discipline) is in order, but it should only be used when trying to impact motivation or to document repeated failure. Helping the person understand the consequences of continued failure or the impact that failure is having on how he is perceived by you and/or his team members can have a significant impact of motivation. Keep in mind that the primary objective of any progressive discipline program is performance improvement. So whether you are conducting an informal counseling session or discussing a written reprimand, care should be taken to communicate clearly and respectfully, with a focus on determining the real cause of failure.

6. Model by holding yourself accountable for your results

Employees are impacted more by what they see their supervisors do than by what their supervisors say should be done. If you want your employees to respond positively to being held accountable then you must be open to feedback from your employees and publicly admit and diagnose your own performance gaps. This shows that accountability is not something that should be feared and it also provides the opportunity to make bosses, employees, and the organization more successful.

While these steps are important, the way you communicate is also critical. Make sure you do so with respect and with the person’s best interest in mind. If you can minimize or eliminate defensiveness, you will be well on the road to helping others improve and get the results that you both want.

You Might Not Always Get What You Want

What does it mean to have a "Formal Culture" and an "Informal Culture"?

Have you ever instituted a new policy or procedure into your organization, spent countless hours and dollars trying to drive the initiative throughout the organization, only to see it fall flat? Organizations large and small face a similar problem -- how to make their organization become what they envision it to be.

When organizational experts refer to the overall performance of an organization, they often use the word “culture”. While there is disagreement on the exact definition of organizational culture, most would agree that it includes the values and behaviors that the majority of participants engage in; what most of the people believe and do most of the time. This is called the “informal culture” as compared to the “formal culture”, or what the leadership wants the culture to be. It makes no difference if your organization is a large corporation, a small “mom and pop”, a non-profit, or an educational institution, each of you have a formal and informal culture. One aspect of great organizations is that they close the gap between the two cultures so that “what’s going on - out there” very much resembles the vision of leadership.

“Informal Culture is what

most of the people believe and do

most of the time.”

You may wonder if these great organizations close this culture gap by hiring the “right people”, or if they do something more intentional to close this gap. The answer quite simply is both. Great organizations start with great people, but they also understand and affect the other aspects of their culture.

The Best Organizations

The best organizations don’t stop with simply creating rules and policies, they do much more to impact the everyday behavior of their employees. If you’ll refer back to our August 2012 Post on the role of contextual factors in industrial safety incident prevention, the very best bosses and organizations understand that human performance is a result of complex systems. Organizational factors such as rules, policies, and reward systems are only a portion of the complex system that drives human performance. The best organizations understand that it is also people, both the individual and intact teams, plus surroundings that drive their overall performance. If the employee base has failed to implement a new directive from leadership, there could be several reasons affecting this. It could be that employees don’t understand the new initiative, operational pressures contradict the initiative, they don’t have the equipment necessary to make it happen, or a myriad of other factors. The very best organizations are those that are able to gather field intelligence detailing actual performance and factors driving the performance, and then institute corrective measures that enable the workforce to align their own performance with the vision of leadership.

So what does that mean for you if you are in an organization with a gap between your formal and informal cultures? We would first encourage you to perform a cultural analysis to get a better understanding of your informal culture. With this knowledge you will be able to understand what contextual factors are driving the performance of your employees. This information will allow you to initiate corrective measures to close the gap between your formal and informal cultures. The best organizations don’t make the mistake of simply focusing on changing people, they focus on the entire context to enable those on board to perform to a higher standard.

3 Considerations When Implementing New Policies & Procedures

Most organizations have policies and procedures that they expect employees to follow.  One difference between the best organizations and the rest is how those policies and procedures integrate with various components of the organization.  In this blog we will detail three key organizational components that the best take into consideration when evaluating and implementing new policies and procedures.  Let’s begin with an example of the impact of a new policy and its associated procedure in a normal organization.  

Company XYZ was having problems tracking expenses incurred by their employees when they were traveling on company business.  To deal with these issues, they decided to institute a policy that all employees must use a new web-based program to record all expenses, scan receipts, and track payment.  The procedure was straight forward and only required an employee to log into the system using their employee number, input requested information including the vendor name,  total amount spent, and scans of receipts.  When the information was completed the employee simply hit submit and the program took over from there.  The CFO was very excited about this new policy because it was going to make his life and his office staff’s job much easier.  Six month’s later they went back to their paper tracking system because they had continued complaints from employees and they terminated one employee who refused to use the system.  The CFO determined that it was a failure because employee’s were simply too irresponsible to use a new and simple procedure.

So how do the best avoid these types of problems?  Do they simply hire more responsible and competent employees or is there something else?  With the example above in mind, let’s examine how the best organizations look at three key factors to help develop and implement new initiatives, including policies and procedures.

1.  The Individual Employee (Self):

People are very complex and make decisions about things on the basis of a variety of factors which include knowledge and past experience.  People are also typically averse to change because it requires effort and many times is counter to the habits that they have developed over time.  The best organizations want to affect both the knowledge and habits of employees to ensure that they actually comply with new P&P.  In the case of the expense tracker, the best organizations might train employees on the proper use of the software and hardware (computer and scanner) and on the value associated with the new procedure, so that they had the necessary knowledge and skills and were therefore competent and motivated to use the new procedure.  They could also address old habits with email reminders, signage in the workplace, or other means to prompt a break in the old habits associated with the paper tracking system.

2.  Other People in the Organization and How They Affect the Individual Employee (Others):

The performance of individual employees is influenced by the people around them in significant and specific ways.  Two of the common factors exerting this influence are the “help” and “model” provided by others.  When an employee is experiencing difficulty with the execution of a new procedure because of knowledge, skill or resources, getting assistance from a coworker can provide the needed support to create success.  The best organizations create work environments where peer support and assistance is both encouraged and reinforced by management.  Modeling simply means that other people demonstrate that they are accepting change by utilizing and supporting the new policy or procedure.  When an employee sees others using the new procedure to input their expenses without complaint, they are more likely to want to comply with the policy.  If they see other employees, especially the boss, not doing so then they are more likely to see the new policy as a mere suggestion and resist or avoid the new procedure all together.

 3.  The “Stuff” Around Us That Impacts Our Performance (Surroundings):

The best policies and procedures are merely good ideas without the surroundings to support their use.  Our employees work in environments that not only include other people, but also physical surroundings such as climate, equipment and the layout of that equipment.  These physical surroundings impact the ease with which people can implement new policies and procedures.  Let’s return to our expense report example.  The operations of the XYZ company are often conducted at remote sites that don’t have  the tools of a modern office.  Employees have laptops but wifi and scanners are only located at central field offices.  Employees rarely spend any significant time in these offices, rather they perform their work out in the field.  The equipment they need to use the new procedure is a resource that they would have to travel great distances, after hours to use.  For these employees, in these surroundings it was just easier to turn in paper receipts and reports hoping somebody else would log it for them.

Managers in the best organizations understand that the knowledge and habits of individual employees, the help and model provided by others, and the surroundings in which employees find themselves are significant factors in determining the successful utilization of organizational policies and procedures.  They understand that without deliberately addressing each of these contextual factors they are likely to fail in the implementation of new initiatives.

Effective Organizations Hold Everyone Accountable for Both Positive & Negative Results

Effective organizations know that accountability is a primary key to getting the results that are expected and therefore, success. Quite simply, people tend to focus on what is getting measured and this measurement serves to both motivate action and improve performance. To complicate matters, organizations that would not be described as "effective" also value accountability. They just don't value the same kind of accountability. Humans are hardwired with a sense of the value of accountability. From an early age, children often develop a hyper-sensitivity to justice. You might see them throw a temper tantrum over what they perceive to be "not fair." They also know what it means for someone to "get what they deserve." As we grow up and transition from the imaginary playground to our new bottom-line driven realities in the field or in the office, our language transitions as well, but the hardwiring remains. If we are not intentional, we risk missing the opportunity to become a part of an "Effective Organization" (or risk sounding childish). Our definition of accountability must mature along with us. Many people believe that accountability means to “punish” someone for failure. Punishment is only a minor part of the process and focusing on that minor part will limit your organization's exposure to the "grown up" benefits that result from a mature understanding of accountability.

So What is “Accountability” Anyway? It literally means “to account for ones actions” and therefore requires one to determine both “what” occurred (measurement) and “why” it occurred (cause). Effective organizational leaders know that the key to effective accountability is to understand “why” people do what they do and get the results that they get. Accordingly, they intentionally start the accountability process by determining “why” either success or failure occurred.

Effective organizational leaders understand that accountability is not an opportunity for “blame”, which is usually the result of someone committing the Fundamental Attribution Error, i.e., the tendency to attribute failure to personal characteristics such as motivation. They move beyond this type of error to evaluate the total context in which the person found themselves and therefore evaluate not only motivation, but also factors such as skill level, knowledge, peer and authority pressure, availability of resources or organizational systems such as policies and procedures. Only after a complete analysis has been done is causation determined and consequences delivered.

Positive & Negative Effective organizational leaders know that it is important to apply both positive and negative consequences as appropriate. They know that you strengthen desired behavior through the application of what psychologists call “reinforcement” and they use appropriate reinforcement for the level of success that has been observed. They also know that you weaken (reduce the chances of future reoccurrence) undesired behavior through the application of what psychologists refer to as “punishment” and they use appropriate punishment for the level of failure that has occurred.

"Do as I Say, Not as I Do?" Additionally, effective organizational leaders understand that they are being watched by organizational members to see if accountability is consistently applied across all organizational levels. Are they holding themselves accountable for their actions and results in the same manner that they are holding others accountable? Failure to show consistency in accountability (especially when punishment is called for) leads to a reduction in trust, morale and job satisfaction because it sends a mixed message to the organization. Leading by example helps to create trust, improved morale and job satisfaction and sets the stage for consistency throughout the organization.

What's the point?

Consistent, fair accountability, that is focused on fixing the causes of failure, is at the heart of organizational effectiveness.

The Safety Side Effect

Things Supervisors do that, Coincidentally, Improve Safety

 

Common sense tells us that leaders play a special role in the performance of their employees, and there is substantial research to help us understand why this is the case.  For example, Stanley Milgram’s famous studies of obedience in the 1960s demonstrated that, to their own dismay, people will administer what they think are painful electric shocks to strangers when asked to do so by an authority figure.  This study and many others reveal that leaders are far more influential over the behavior of others than is commonly recognized.  

In the workplace, good leadership usually translates to better productivity, efficiency and quality.  Coincidentally, as research demonstrates, leaders whose teams are the most efficient and consistently productive also usually have the best safety records.  These leaders do not necessarily “beat the safety drum” louder than others.  They aren’t the ones with the most “Safety First” stickers on their hardhats or the tallest stack of “near miss” reports on their desks; rather, their style of leadership produces what we call the “Safety Side Effect.”  The idea is this: Safe performance is a bi-product of the way that good leaders facilitate and focus the efforts of their subordinate employees.  But what, specifically, produces this effect?

Over a 30 year period, we have asked thousands of employees to describe the characteristics of their best boss - the boss who sustained the highest productivity, quality and morale.  This “Best Boss” survey identified 20 consistently recurring characteristics, which we described in detail during our 2012 Newsletter series.  On close inspection, one of these characteristic - “Holds Himself and Others Accountable for Results” - plays a significant role in bringing about the Safety Side Effect.  Best bosses hold a different paradigm of accountability.  Rather than viewing accountability as a synonym for “punishment,” these leaders view it as an honest and pragmatic effort to redirect and resolve failures.  When performance failure occurs, the best boss...

1. consistently steps up to the failure and deals with it immediately or as soon as possible after it occurs;
2. honestly explores the many possible reasons WHY the failure occurred, without jumping to the simplistic conclusion that it was one person’s fault; and
3. works with the employee to determine a resolution for the failure.

When a leader approaches performance failure in this way, it creates a substantially different working environment for subordinate employees - one in which employees:

1. do not so quickly become defensive when others stop their unsafe behavior
2. focus more on resolving problems than protecting themselves from blame, and
3. freely offer ideas for improving their own safety performance.

Effective Organizations Model & Develop Facilitative-Relational Leadership throughout the Organization

In our 2012 Newsletter series, we took an in-depth look at the Top 20 Characteristics of a “Best Boss”. Our conclusion was that “Best Bosses” exemplify a leadership style that we call “Facilitative-Relational Leadership” (also referred to as “Transformational Leadership” by others [e.g., Bass, 1985; Burns, 1978; Zohar, 2002]). Facilitative-Relational Leaders focus on making it easier for employees to express their views and accomplish their objectives and they do so by manifesting the 20 characteristics that we have identified. Leaders of highly effective organizations understand that the type of leadership that they show and that they help develop throughout their organization can have a significant impact on results. Consequently, they work to personally model this style and simultaneously develop those skills in the larger management team throughout the organization.

So as a quick review, what are these characteristics?

1. Excellent communicator
2. Holds himself and others accountable for results
3. Enables success
4. Motivates others
5. Cares about the success of others
6. Honest and trustworthy
7. Shows trust by delegating effectively
8. Fair and consistent
9. Competent and knowledgeable
10. Rewards/recognizes success
11. Leads by example
12. Loyal to employees
13. Friendly
14. Good problem solver
15. Team builder
16. Flexible and willing to change when necessary
17. Good planner/organizer
18. Shows respect to others
19. Good decision maker
20. Deals effectively with conflict

By utilizing these skills, Facilitative-Relational Leaders attempt to develop a relationship with employees and other team members that creates an environment of safety, where others are willing to show initiative by speaking up and contributing to solutions. They attempt to consciously develop both the skills and the self-confidence of all employees. They evaluate decisions against the mission of the organization and are willing to change course if necessary.

Effective organizational leaders understand that Facilitative-Relational Leadership is almost always acquired as opposed to something you are born with, so they provide training and coaching opportunities for all managers to learn why this facilitative style is effective and how to use the skills successfully. They also give opportunities for managers/leaders to practice the skills with feedback so that they can effectively implement them in the workplace. Leaders of effective organizations also understand that people need feedback on both successes and failures, so they utilize both formal and informal opportunities to provide that feedback.

What's the point?

Facilitative-Relational Leadership is a package of characteristics and skills that, when utilized, significantly increase the success and effectiveness of organizations.

Effective Organizations Align, People, Systems, and Processes

For our 2013 Newsletter series, we have transitioned from a personal or micro-level focus, where we looked at what it means to be a "Best Boss", to an organizational or macro-level focus, where we will examine the characteristics of an "Effective Organization". In our first installment of the series we looked at how Effective Organizations: #1 - Clearly Define Mission, Values, Goals & Expectations.

The quest to build from scratch or transform your organization into one others would describe as "Effective" will prove costly if the process stops at quantifying, qualifying and communicating desired results. The essential next step is to ensure alignment of all the elements of the organization that will produce the desired results.

What is "Alignment"?

Alignment is simply ensuring that every aspect of the organization (people, teams, surroundings, and systems) works together to create desired results.

We have previously introduced the concept of “local rationality”; i.e., people make decisions to perform in various ways as a result of the local context in which they find themselves. This context includes factors such as Self (motivation, ability, knowledge, habits, attention, emotion), Others (help, pressure, modeling), Surroundings (equipment, climate, layout) and Systems (rules, rewards/punishments, procedures). The person’s view of that context will impact how they act, which will impact the results that they get. Effective organizational leaders understand this and work to create a context (sometimes called “culture”) that increases the chances that their employees will decide to perform in ways that lead to accomplishment of the organizational mission.

For example, when changing organizational policy on some issue like “incentive pay” (System), effective leaders will attempt to evaluate the impact of the policy on decision making at all organizational levels. If the policy provides incentive to produce at a higher rate, then it could lead to shortcuts in approved procedures and perhaps even create an incentive to cheat or perform in a less than safe manner. While increasing production, the policy would be “mis-aligned” with other desired results and thus become counter to overall organizational effectiveness.

Culture Alignment Diagnostics

We have had the opportunity to help leaders evaluate this type of alignment on several occasions. We call our process “Culture Alignment Diagnostics” and it involves three primary phases (Diagnosis, Design and Intervention).

Diagnosis

If not already done, we have senior management articulate their desired “formal” organizational culture by defining the values and behaviors that they feel will support accomplishment of their mission. We then review Systems (policies and procedures) and Surroundings in light of their alignment with the desired culture. This is followed by interviewing a cross-section of employees at all organizational levels and segments to determine the real “informal” culture that exist. This information allows us to determine if “alignment” currently exists between people, systems and process. We then deliver a report to senior management with our findings and recommendations.

Design

The results of the Diagnostic Phase will provide the information needed to guide the design of any necessary change. Few organizations have perfect alignment and therefore most require some changes to achieve alignment. Management determines what changes are needed and then they design a plan to make those changes.

Intervention

Every organization is different and thus needs different “interventions” to bring about the desired culture. Some organizations need training programs to impact employee knowledge and ability. Some need accountability systems to ensure consistent adherence to the desired cultural values and behaviors. Some need to change reporting structure. Once the plan has been determined, it is implemented and the appropriate changes will hopefully lead to greater alignment and thus greater effectiveness.

What's the point?

Whether you use a process like the one just described or not, continuous evaluation of alignment between formal and informal cultures is needed to remain or become an effective organization. This is especially true if your organization is not getting the results that are expected.

4 Steps to Influence Mission "Buy-in"

How can I influence employees to "buy-in" to the mission of the organization?  As we stated in our last newsletter, the mission of an organization “is its reason for existing, its purpose, where it is headed”.  People need to know, understand and “buy-in” to the mission so that they can “get on board” and help with its accomplishment.  But how can you get them “on board”?

Average organizations assume that people are on board when they read the mission statement, so they place signs and even plaques around their facilities, on the walls in conspicuous places, so that employees are always aware of the mission.  We call this “buy-in by proclamation” and it is a strategy that a lot of managers use when giving assignments and introducing change.  However, while awareness is essential, it is not sufficient for buy-in.

The key is to “influence”, not to dictate or merely proclaim.   Influence is not related to “power” but rather to understanding and therefore requires communication of the impact of accepting the mission and the individual’s role in its accomplishment.  This requires communication of something more than the mere mission statement.  It requires communication of the relationship of the organization’s mission to the success of the organization, the individual and society in general.  We recommend following a 4-step process in communicating these relationships.

• Articulate the importance of the mission to the success of the organization.
• Articulate the importance of the mission to the individual team members.
• Articulate the importance of the mission to society/customers.
• Communicate 1, 2 and 3.

While we could discuss these steps in the abstract, it might be helpful to use a specific example, so let’s use The RAD Group’s mission statement as that example.

“The RAD Group’s mission is to improve individual, team and organizational performance.  We seek to provide products and services that help leaders create a culture in which employees are skilled, motivated and able to serve all stakeholders - employees, investors/owners, customers and others.”

1.  Articulate the importance of the mission to the success of the organization.  This mission statement helps to guide our decision making relative to what products and services we develop.  Not all products and services fit with our mission and we only consider those that do.  Likewise, not all products and services that fit our mission are accepted or developed; only those that are deemed to contribute to both the success of our customers and the success of The RAD Group.

2.  Articulate the importance of the mission to the individual team members.  Every team member of The RAD Group understands that his/her success is in some part tied to the success of the organization.  Likewise, every team member understands how his/her performance impacts the success of every other team member and therefore, our ability to succeed as an organization.  Marketing impacts our image, research impacts the quality of the products and services that we develop and delivery impacts our reputation and impact on the performance of our customers.  The understanding of this connectedness increases the motivation of each of our team members to work toward the accomplishment of our mission.

3.  Articulate the importance of the mission to society/customers.  This may sound a bit lofty, but we need to understand that if our mission does not provide value to society, and especially our customers, that there is little or no reason to exist as an organization.  We believe that what we do provides value to our customers by improving their performance and we constantly challenge ourselves to both demonstrate and increase that value.

4.  Communicate 1, 2 and 3.  While we do attempt to communicate our mission formally through papers, speeches and marketing materials, communication does not have to only be formal.  It can be done through conversation with customers and within the organization by respectfully challenging and evaluating ideas to determine if they align with the mission.  We bring our mission statement to life, not by having it on a plaque (although we do have it on our business cards as a reminder), but rather by asking ourselves regularly if our products and services are improving the individual, team and organizational performance of our customers.  We also attempt to measure that impact to help us fine tune those products and services.