Championship Teams are the Result of 5 Critical Factors

Before starting a career in oilfield operations and ultimately consulting, I was fortunate to coach ten high school football and baseball teams to state championships. As I look back at what made us successful as sports teams and then start to look at the very successful business teams I have been fortunate to serve on, I notice a trend.  They both have the same five critical factors necessary to be successful.

1. Great teams set high goals. We never set a goal to win X number of games, we always set a goal to win the championship. In business, we never set a goal to be average, rather we set goals that would create a competitive advantage for our team and company.
2. Great Teams hold themselves accountable. As we have stated before, accountability does not mean punishment. We must focus on three things for which we must hold all team members accountable:
   • expected behaviors related to how team members respond to one another
   • continuous process improvement to reach higher and higher objectives
   • tasks done on time and done right.
3. Great teams talk through tough issues. Team members do not always agree on everything and at times don’t even get along. To help with these “bumps in the road”, great teams must show respect to all team members, focus on the goal and collaborate for success. Dr. Stephen Covey once said “It is not my way or your way it is a better way” that is the essence of collaboration as you check your ego at the door and focus on the goals and objectives set out from the start. (Check out the latest Newsletter on Collaboration and Teamwork).
4. Great teams connect their work with the other teams in the company. They understand that the Company as a whole is the total team and that its success is based on the success of all the teams that support and deliver that success. Knowing this, they will then support and contribute to other teams as necessary and share knowledge and results throughout the organization.

Great teams believe in their mission/goals. A Gallup Poll released June 11, 2013 indicated that only 30% of workers are engaged at the workplace and that the vast majority do just enough to get by. Great teams get their teammates to understand how their efforts impact the team and company and ultimately get them to buy-in. They know that to motivate the employee to a top level of performance they must align sub-team goals with the goals of the overall team.

Let’s look at these 5 critical behaviors through the lens of one of the more underrated American sports team. The San Antonio Spurs have quietly built a dynasty of sorts. No, they may not be the Celtics of the of the ‘60s that won 8 in a row and it’s not the Bulls of the Michael Jordan era, but they are great in their own right. No, they didn’t win the World Championship this year, but they did take a far superior team (on paper) to 7 games and they have 4 championships since 1999.

This is what is amazing about the run the Spurs have been on over that time, they are ALWAYS overmatched on paper. If you simply compared the talent of the players, the Spurs are almost always on the short end of that stick. Sure they have Tim Duncan, Tony Parker, Manu Ginobili, and had David Robinson. These are all names that the casual fan has heard at some point, but they may not have heard of them if they hadn’t played for the Spurs. Ginobili and Parker look more like law partners than world class athletes and the two big men quite honestly are closer to Will Purdue than they are Wilt Chamberlain. So how do they win? How have they continued to be so successful?

Look back at our list of 5 critical factors and imagine what it must be like to be on that team and playing for a leader like Greg Popovich. Do you think each team starts with the goal of winning a World Championship? Do you think the coaches hold the players accountable to their actions and performance, as well as the players to other players? Do you think they deal with tough issues that arise over a grueling 82 game schedule? Do you think the front office, medical staff, coaches, players, etc. all have the same mission and vision for the organization? Do you think that the entire organization has bought into this vision? If you answered “yes” to all of these questions then you see what an incredibly functional team must look like. The other side of that coin must look like the Dallas Cowboys, but it pains me far too much to discuss that disfunction in this blog.

4 Steps to Influence Mission "Buy-in"

How can I influence employees to "buy-in" to the mission of the organization?  As we stated in our last newsletter, the mission of an organization “is its reason for existing, its purpose, where it is headed”.  People need to know, understand and “buy-in” to the mission so that they can “get on board” and help with its accomplishment.  But how can you get them “on board”?

Average organizations assume that people are on board when they read the mission statement, so they place signs and even plaques around their facilities, on the walls in conspicuous places, so that employees are always aware of the mission.  We call this “buy-in by proclamation” and it is a strategy that a lot of managers use when giving assignments and introducing change.  However, while awareness is essential, it is not sufficient for buy-in.

The key is to “influence”, not to dictate or merely proclaim.   Influence is not related to “power” but rather to understanding and therefore requires communication of the impact of accepting the mission and the individual’s role in its accomplishment.  This requires communication of something more than the mere mission statement.  It requires communication of the relationship of the organization’s mission to the success of the organization, the individual and society in general.  We recommend following a 4-step process in communicating these relationships.

• Articulate the importance of the mission to the success of the organization.
• Articulate the importance of the mission to the individual team members.
• Articulate the importance of the mission to society/customers.
• Communicate 1, 2 and 3.

While we could discuss these steps in the abstract, it might be helpful to use a specific example, so let’s use The RAD Group’s mission statement as that example.

“The RAD Group’s mission is to improve individual, team and organizational performance.  We seek to provide products and services that help leaders create a culture in which employees are skilled, motivated and able to serve all stakeholders - employees, investors/owners, customers and others.”

1.  Articulate the importance of the mission to the success of the organization.  This mission statement helps to guide our decision making relative to what products and services we develop.  Not all products and services fit with our mission and we only consider those that do.  Likewise, not all products and services that fit our mission are accepted or developed; only those that are deemed to contribute to both the success of our customers and the success of The RAD Group.

2.  Articulate the importance of the mission to the individual team members.  Every team member of The RAD Group understands that his/her success is in some part tied to the success of the organization.  Likewise, every team member understands how his/her performance impacts the success of every other team member and therefore, our ability to succeed as an organization.  Marketing impacts our image, research impacts the quality of the products and services that we develop and delivery impacts our reputation and impact on the performance of our customers.  The understanding of this connectedness increases the motivation of each of our team members to work toward the accomplishment of our mission.

3.  Articulate the importance of the mission to society/customers.  This may sound a bit lofty, but we need to understand that if our mission does not provide value to society, and especially our customers, that there is little or no reason to exist as an organization.  We believe that what we do provides value to our customers by improving their performance and we constantly challenge ourselves to both demonstrate and increase that value.

4.  Communicate 1, 2 and 3.  While we do attempt to communicate our mission formally through papers, speeches and marketing materials, communication does not have to only be formal.  It can be done through conversation with customers and within the organization by respectfully challenging and evaluating ideas to determine if they align with the mission.  We bring our mission statement to life, not by having it on a plaque (although we do have it on our business cards as a reminder), but rather by asking ourselves regularly if our products and services are improving the individual, team and organizational performance of our customers.  We also attempt to measure that impact to help us fine tune those products and services.

Dreaming of Greener Pasture

How do I find personal satisfaction in an organization that doesn't seem interested in being effective?

This is a very important question for all of those who have spent time working in seemingly heartless or meaningless organizations.  In January’s newsletter we defined an effective organization as one that meets its stated goals and accomplishes its stated mission.  But of course, by this definition, low goals and unimportant missions can create effectiveness and this would miss the point, therefore we add that effective organizations are those where the mission and goals are ones that people would want to invest in and/or participate in because they bring value to not only the individual, but also customers and society in general.

So what about the employee who is stuck in an organization that doesn’t seem to meet these criteria?  The easy answer is to simply quit and find a better organization.  While this may seem to be the prudent decision, is it the right one?  Let’s now refer back to the original question and focus on a key word in the question - “seem”.  Often times employees can only guess as to what their organization’s goals and mission may be because they have not been clearly articulated (our February Newsletter topic).  Until one clearly understands where leadership is wanting to take the organization, employees should not make bad guesses about their willingness to be effective.  This is where candid and frank conversation with leadership is critical to clearly understand the mission.

For argument’s sake, let’s make the assumption that the employee is actually working in an organization that simply has no intention of meeting our definition of an effective organization.  How do we find personal satisfaction without simply leaving for greener pastures?  At this point the employee needs to focus on what they can control and influence within the organization.  They have control over their own performance and influence over the performance of their team.  To this end, an objective setting and strategy exercise can help the person move toward higher satisfaction.  We would recommend that the employee set short, intermediate and long term objectives for themselves and, where possible, their team.  These objectives should meet five SMART criteria.

1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time Bound

Once we have SMART objectives in mind, the next step would be to create a task list which would take us step-by-step to the accomplishment of each objective.  The key to reaching our objective is to stick to the plan while measuring its effectiveness.  These measurements of effectiveness are critical to determining if we are on the right track.  If the measurements are in-line, we should continue on course until the objective is met.  If the measurements show that we are somehow failing, we need to either tweak the task list, or reassess the objective.

We find that those who focus on individual and team objectives, with a sound strategy for attaining and measuring, have greater satisfaction and better performance than those who simply go to work every day, counting the days until the next paycheck.  In the end, organizational effectiveness is impacted by both organizational mission and employee performance.  Not all of us have control or even influence over mission, but we all have considerable impact on our own performance and the objectives that we set can help improve that performance and ultimately our satisfaction.

Effective Organizations Clearly Define & Communicate Mission, Goals, Values & Expectations

Last month we shared the 11 topics that will make up our 2013 Newsletter Series - Characteristics of an Effective Organization. Top Down When we talk about effective organizations, we are really talking about organizational characteristics that have been created through the decisions and actions of upper management and then passed down through the organization to become part of the organization’s culture. So when we talk about clearly defining and communicating mission, goals, values and expectations we are talking about something that must come from the top.

Mission Let’s start with “mission”. An organization’s mission is its reason for existing, its purpose, where it is “headed”. People need to know the mission so that they can “get on board” and help with its accomplishment. The mission is usually defined and then communicated through a “mission statement” that has been thought out and clearly articulated by senior management.

For example, McDonald’s stated mission “is to be our customers’ favorite place and way to eat.” That is “why” they are in business. That is where they want to “go” so to speak. That is their direction.

Goals & Values This mission is pursued through the accomplishment of a set of clearly articulated goals and the application of a set of “values” that impact decision making. For example, McDonald’s states their values as centering “on an exceptional customer experience - People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience”. They have additionally articulated a set of seven specific values that further clarify their overall values statement and guide the accomplishment of their mission.

McDonald's Values

• We place the customer experience at the core of all we do.
• We are committed to our people.
• We believe in the McDonald’s System.
• We operate our business ethically.
• We give back to our communities.
• We grow our business profitably.
• We strive continually to improve.

Formal & Informal Cultures The mission and values statement of an organization like McDonald’s is an attempt to articulate the desired “formal” culture of the organization, but only through clear articulation of expectations and followup on achievement of those expectations can an organization have an alignment of the informal culture with the desired formal culture of the organization. To read more, see our recent blog post "You Might Not Always Get What You Want."

Expectations Effective organizations and their leaders continuously evaluate movement toward the stated mission, in light of the stated goals and values, and then communicate their expectations of team and individual performance throughout the organization. As we will discuss in future newsletters, they also hold everyone accountable for meeting expectations and understand that clarity of expectations has a direct impact on a person’s ability to be successful.

What's the point?

In effective organizations, the mission, goals, values and expectations are not mere words on a plaque on the wall. Rather, they are a way of life, understood by every team member. They are the catalyst for moving the organization toward greatness.